Show Marketing

The new Great Lakes Boutique & Gift Show is promoting ways to get in front of thousands of qualified buyers who are looking for new  opportunities to purchase new and unique products & inventory for their retail locations. 

The Great Lakes Boutique & Gift Show managers has laid the foundation for an aggressive marketing campaign to promote and bring awareness to the new Michigan gift show located at the Kalamazoo Expo Center 2900 Lake St, Kalamazoo, MI 49048 on Feb 25-27, 2025 to buyers, decision makes and business owners through out the Great Lakes region.

Our company is working with a SEO & SEM marketing firm to help facilitate and promote the show. Some of the advertising techniques that we feel will help the newest Michigan Gift Show grow and get the show in-front of qualified buyers over the next 12 months include?  

  • Bimonthly email blasts starting 6 months starting to the show to over 3000 thousand verified business owner & buyer emails throughout the Great Lakes States: Michigan, Ohio, Indiana, Illinois & Wisconsin 
  • Regional specific digital & social media advertising: Google ads, Facebook and LinkedIn advertising
  • Direct mail campaign targeting thousands of brick & mortar retailers such as: Boutiques, Farm Markets, Gift Shops, Garden Centers, Hospital Gift Shops, Pharmacies, Resort Destinations and more 
  • Great Lakes Boutique & Gift Show information on regional and national trade show websites!
  • Half page advertising & press release in Michigan Retailers Association publication to over 5000 Michigan business’s.  
  • Full page display advertising 2 months prior to gift show in national gift shop magazine publications.
  • Press Releases in nation gift industry publications and websites.
  • Email blasts campaign to subscribing customers of Gift Shop® Plus and Smart Retailer digital print magazines.
  • Networking with industry professionals to bring awareness to the new show
Gift Shop® Plus is the gift industry’s #1 modern retailer’s essential resource. In addition to its print magazine, Gift Shop® Plus is a 24/7, 365 on-demand digital resource to more than 39,000 retailers.

Smart Retailer reaches over 30,000 retail store owners with 16,500 print subscribers,
13,500 e-newsletter subscribers and thousands of social media followers.

Gifts & Decorative Accessories magazine has been servicing the gift industry for over 107 years helping retailers connect with manufacturers. GDA publishes 11-print issues per year, offers weekly eNewsletters, a robust website, eBlasts, and many other digital products. GDA’s total readership is over 85,000.

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